PEDEN+MUNK, Director & Photographer
Directed and photographed by PEDEN+MUNK; food styling by Susie Theodorou.
The macro ingredient shots for this shoot are what made this project notable. Our client came to us with AI-generated videos as their inspiration for the shoot, and it was our job to make the real footage even better. While the AI reference footage lacked depth and dynamicism, we pushed it a step farther, isolating the ingredients in oil and showing movement that was realistic and visually interesting.