PEDEN+MUNK, Director & Photographer
A fast-moving campaign for Special K featuring Molly Baz as the first pregnant woman to appear on a cereal box. With Molly 39-plus weeks pregnant, PEDEN+MUNK flew to Los Angeles on an immediate turnaround to capture a campaign that celebrated pregnancy with humor, visibility, and real bodily presence. The result became more than a product image: a cultural moment about motherhood, representation, and what belongs on a breakfast aisle.