Leeor Wild, Director
A beauty film for Maybelline Super Stay Vinyl Ink, directed by Leeor Wild for a product built around high-shine, long-wear color. The creative leaned into the product’s central tension — gloss that stays put — with a punchy, graphic beauty language designed for shine, attitude, and close-up impact. Leeor’s direction gave the campaign the confidence of a classic lip spot while keeping it contemporary, kinetic, and sharply cast.