Leeor Wild, Director
This shoot featured the use of an LED screen to allow for in-camera capture of various backgrounds, each designed around a different faucet fixture. By building a small practical set in front of the screen, we were able to achieve a stylized look that perfectly fit the creative.
Additionally, we designed a separate tabletop set built around a large plexiglass surface. Using a probe lens, we created the illusion of the camera flying low through the products, giving them a hero quality while showcasing their unique features.
By running two sets simultaneously, we maximized our production days and were able to deliver all requested assets. Once the tabletop portion was complete, we transitioned that set to still photography and ended the shoot by capturing a significant amount of stills as well.