PEDEN+MUNK, Director & Photographer
A vibrant El Jimador campaign from PEDEN+MUNK, built around the energy of celebration. Moving between tabletop precision and lifestyle atmosphere, the work turns tequila into a tactile, sensory world: cold glass, bright garnish, movement, heat, and a feeling of occasion. It is exactly where PEDEN+MUNK thrive — food and drink imagery with wit, appetite, and a strong sense of place.