PEDEN+MUNK, Director & Photographer
A plant-based food campaign for Daiya, bringing appetite and comfort-food credibility to a brand known for dairy-free cheese, pizza, and cheesy staples. PEDEN+MUNK’s approach keeps the food generous and craveable while honoring the technical challenge at the center of the category: melt, pull, texture, and indulgence without dairy. The result is plant-based work that feels abundant, modern, and unapologetically satisfying.