PEDEN+MUNK, Photographer
Mariana Velasquez, Food Stylist
Coca-Cola’s global campaign, “The World Will Wait,” is an invitation to put down our screens and reclaim shared meal moments, bringing people back together around the table. In partnership with The Coca-Cola Company and WPP Open X, PEDEN+MUNK and Laird and Good Company helped bring the campaign to life through a global body of photography produced in Mexico City.
Big in scale, human at its core, and unmistakably PEDEN+MUNK. 500+ auditions. 150+ locations. 30 regionally specific dishes. Five shoot days.
Every detail was culturally specific and authentic, while still leaving space for the spontaneous, human moments that make PEDEN+MUNK’s photographs feel so alive. Food stylist Mariana Velasquez brought that same care to every table. We’re incredibly proud of this work, and grateful to the excellent team at Habitant on the ground in Mexico City for helping bring it to life.