Coaltown Coffee, The New Black Gold was a national TVC for a small South Wales roastery with a story much bigger than its footprint. Directed by Finn Beales and narrated by Keith Allen, the film traced Coaltown’s rise from a garage-built roaster in Ammanford to a roastery helping bring new industry to an ex-mining town. This production leaned into Finn’s documentary warmth and landscape-driven eye, giving an independent brand the emotional scale of a national campaign without losing its local soul.