Gentl and Hyers, Director & Photographer
This campaign highlights the rewards program for the Citi Travel credit card, shot over four days in and around Barcelona. We captured 60 still images along with a range of motion assets, scouting more than 200 locations before narrowing down to 10 final shooting sites. Gentl and Hyers shot stills simultaneously at each setup, while a DP captured video assets in parallel. Laird and Good Production cast 22 talent who worked multiple days, requiring numerous wardrobe changes throughout the shoot.
Several days required multiple company moves, including a sunrise shoot in a medieval town followed by a golden-hour beach setup. Logistical challenges included building out a rooftop cafe on an old cathedral, propping an exotic fruit stand in a city plaza, shooting across two different hotels, and a night shoot driving through the city streets.
Food and drink styling was a major component as well, spanning a pasta-making class, a four-course romantic dinner, and a 10-person group lunch in the hills overlooking the ocean.