A five-film campaign for Bacardi’s Sustainability Journey, directed and photographed by Gentl and Hyers, translating the brand’s ESG pillars into human, place-led stories. Shot locally in Puerto Rico with Bacardi team members as central characters, the production depended on close collaboration with local vendors, suppliers and community knowledge. The duo helped turn a corporate sustainability brief into a warm, textured series about people, land, process and accountability; a values-led production where the way the work was made mattered as much as the finished films.