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SERA: More Than Water
Directed by Jameela Elfaki

Director Jameela Elfaki partnered with the nonprofit Well Aware to create the short film SERA: More Than Water. Produced by Laird and Good Company, the film is the agency’s latest in-kind donation, further expanding their 1% for the Planet partnership.

The film follows Sera, a 12-year-old girl in Kenya whose daily life has been transformed by access to reliable, clean water. What was once a time-consuming and physically demanding journey to collect water has become an opportunity for education, growth, and possibility. Through an intimate and human-centered narrative, the film highlights the profound impact that sustainable water access has on individuals, families, and entire communities.

The project supports Well Aware’s H2gO Challenge—a two-week peer-to-peer fundraising journey that invites participants to experience the daily obligation many women and girls in rural Kenya face: traveling long distances for water. By raising funds and awareness, the challenge helps bring clean water and sanitation solutions to communities across Kenya while illuminating the resilience and strength of those most affected by water scarcity.

Collaborations like this exemplify Laird and Good Company’s mission to fuse artistic vision with meaningful impact, advancing an approach to value-led storytelling. By pairing the agency’s roster of storytellers with organizations in need of compelling narratives, Laird and Good Company aims to create work that not only reflects artists’ perspectives but also amplifies the missions of organizations working toward a more sustainable and equitable future.

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